Marketing Awareness Online Test Series 4, Marketing Awareness MCQ

HNI stands for:

Which of the following aggressive strategy is without direction?

Which of the following is the task of selecting an overall company strategy for long-run survival and growth?

Which of the following involves designing and manufacturing the container or wrapper for a product?

Identify the sales promotion technique in which price of a product is temporally reduces to increase sales.

Which of the following is a type of price discrimination in which price varies according to quantity sold?

Relationship marketing is also known as:

Which of the following is NOT an objective of discounts?

Market price is also known as:

Which of the following is NOT an aggressiveness strategy?

What does a customer expect, when he enters a marketplace to buy goods and services?

The splintering effect that variety of entertainment and leisure opportunities has on television audiences is called

The development of knowledge that occurs when all the parties to a communication event listen, adapt and reason with one another about a specific topic is known as

__________ is a form of non-personal communication by an identified sponsor that is transmitted through the use of paid-for media.

Which of the following is a series of economic transactions between parties who have a long-term orientation towards each other and are primarily motivated by concern for each other?

Which of the following include(s) advertisements that contain ‘call to response’ mechanisms such as telephone numbers, website addresses, email and snail mail addresses?

_________ is the primary promotional method for the sale of all business products.

Marketing communications strategy of marketing mix deals exclusively with

Which of the following is the function performed by a gatekeeper in a company’s decision making unit?

Within the business market, handle bars purchased by bicycle manufacturers are the examples of

When demand for a product is_____, an increase or decrease in the price of a product will not significantly affect demand for the product.

What does an organisation’s buying centre encompass?

In a business buying centre situation, the people who sometimes initially request the product, who actually use the purchased product or service, and who may even assist in developing the product specifications are called

An organisation has decided to purchase hybrid delivery vehicles in response to soaring fuel prices. Which step does this illustrate in business buying process?

Which of the following is an example of business market items that are purchased as a straight rebuy?

Which of the following is not a characteristic that distinguishes organisational (B2B) markets from consumer markets?

A unique purchase situation in the business market that requires considerable effort on the decision maker’s part is called a

When a business pays for the use of equipment owned by an outside supplier for a specified period of time, it is known as

A company such as Dell Computers purchases products from suppliers worldwide. This practice is known as

Microsoft divides its customers into the following categories: small business, large business, government, and non-profit institutions. Which type of segmentation is Microsoft practicing?